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The aforementioned Moorhuhn-game for example was an adgame for the Whiskey brand Johnny Walker, a fact that most people probably never realized unless that paid attention for the brief instance the brand's label flashed up during the boot-up sequence. That being said, yes, the actual links to the things being advertised in so-called ad-games could be quite tenuous. The other was the sheer size and production quality of it - the Amiga version came on no less than 7 floppy disks if I remember correctly.
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One was the pedigree behind it - Vision was created by Rainbow Arts, one of the few professional german game studios in the early 90s that was (at least to some degree) deserving of that label. There may be two reasons why Vision - unlike other ad-ventures - had to be purchased rather than being distributed for free. There's not much direct advertising for the company in the game's content, but I guess the concept of a high tech utopian arcology aligns well with the self-perception of a house building fund. It's also very high quality for an ad-game. Usually these things were intended to be spread around, you were encouraged to copy that floppy for your friends. I recently browsed Steam for obscure RPGs and had a laugh when I discovered a Moorhuhn action RPG made in 2016.Īs for Vision, it's unusual for an advertising game as you had to pay for it. It was made to advertise Johnny Walker whisky, but it was so popular it became a cultural phenomenon and the developers turned it into a franchise. It was a simple shooting gallery game where you had to shoot swamp chickens in the Scottish highlands. One of the biggest advertisement game hits was Moorhuhn around the turn of the millennium.
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Imagine Trump and Biden both commissioning adventure games and putting them up for free download as election propaganda. One of the most curious ad-ventures I'm aware of was made by the social democrat party during an election year. There aren't any advertisement RPGs as far as I'm aware. It's a pure adventure game, there are no RPG elements. I tried out several advertising games and some are surprisingly good, while most are of course mediocre. PCs were the fancy new thing and Germans liked playing games on them. I guess with that background, the prevalence of using adventure games for advertising makes a little more sense. Germany was such a significant market for the adventure genre, it had a major influence on the decisions of major American developers. Lucas Arts decided that for this storyline, simply censoring the swastikas would not be enough for the German authorities, so they canned the entire game. When Lucas Arts wrote a design document for another Indiana Jones adventure after Fate of Atlantis, the project was canceled because the story relied too much on the Third Reich as antagonists, and especially back in the 90s Germany was very strict with censorship regarding anything National Socialist. PC-centric genres like adventures, strategies and RPGs have always been very popular here.
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We've always been a very strong PC country, with PCs being more popular here even when consoles became big in the US. We had a lot of advertisement games in Germany for some reason, I guess because PC gaming (specifically DOS PCs) was a decently popular middle class hobby in the early 90s.
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